Strengths: Your site has excellent crawlability (98%) and is fully mobile-responsive. SSL is properly configured and all pages load securely. Core Web Vitals are within acceptable ranges with LCP averaging 2.1 seconds.
Areas to Monitor: Fix the 12 crawl errors (mostly 404s on old redirects) and ensure all internal links point to valid pages. Review the 8 XML sitemap warnings and remove deleted URLs from the sitemap.
Current Status: Your domain authority of 42 is solid for a mid-market insurance provider. This puts you in the top 35% of insurance industry websites. Your trust score of 38 indicates strong brand credibility and low spam signals (only 2%), which is excellent.
E-E-A-T Signals: Your site demonstrates good expertise through detailed insurance guides, authority through partnerships with insurance associations, and trustworthiness through clear company information and customer testimonials. Consider adding author bios and credentials to further strengthen E-E-A-T.
| Domain | Authority | Links | Type |
|---|---|---|---|
| insurancequotes.com | 67 | 12 | Directory |
| nerdwallet.com | 82 | 8 | Review/Comparison |
| bbb.org | 88 | 3 | Directory |
| linkedin.com | 98 | 5 | Social |
| trustpilot.com | 91 | 4 | Review |
| insurancejournal.com | 72 | 6 | Industry News |
Quality Profile: 79.5% of your links are dofollow, which is healthy. You have 34 links from high-authority domains (DA 40+), including major players like NerdWallet (DA 82), BBB (DA 88), and Trustpilot (DA 91). This is a strong signal of brand credibility.
Opportunity: Focus on earning links from more industry-specific publications (insurance journals, broker networks) and local business directories. Target 3-5 new high-authority links per month to reach DA 50 within 12 months.
Indexation Rate: Your 95.1% indexation rate is excellent. Out of 247 crawled pages, 235 are indexed, which indicates Google can access and process your content effectively.
Issues to Address: The 12 pages not indexed are primarily due to 404 errors (old landing pages with broken redirects). Fix these redirects to valid content or remove them from the sitemap. Also, review your robots.txt to ensure you're not blocking important pages from crawling.
| Link Type | Count | Authority (Avg) | Percentage |
|---|---|---|---|
| Editorial/Organic | 521 | 52 | 28.2% |
| Business Directories | 612 | 45 | 33.1% |
| Review Sites | 408 | 68 | 22.1% |
| Partnerships/Referrals | 184 | 54 | 10.0% |
| Social Media | 122 | 78 | 6.6% |
Portfolio Strength: Your backlink portfolio is well-diversified across editorial, directory, review, and social links. The 79.5% dofollow ratio is healthy (industry average is 70-75%). Review sites contribute the highest average authority (DA 68), which is excellent.
Strategy Insight: Business directories account for 33% of your links, which is appropriate for a local/regional insurance company. Focus on maintaining consistency across these directories (NAP data), then shift effort toward high-authority editorial mentions in insurance publications and industry blogs.
Current Standing: You're being cited in 23 AI Overviews, giving you an 8.2% citation rate. This is moderate—there's significant room for growth. You hold featured snippets on 17 keywords, which is good but can be improved.
Optimization Recommendations: (1) Create structured, answer-forward content in the first 150 words of your target pages. (2) Use FAQ schema on all comparison and explanation pages. (3) Build a dedicated "Insurance Glossary" section with clear definitions for terms like "deductible", "premium", "coverage". (4) Expand your "how-to" content to capture more AI citations in educational queries.
| Topic Cluster | Monthly Visits | % of Total | Trend |
|---|---|---|---|
| Auto Insurance Guides | 2,847 | 34.5% | ↑ +18% |
| Homeowners Insurance | 1,926 | 23.4% | ↑ +8% |
| Life Insurance Options | 1,548 | 18.8% | ↑ +15% |
| Insurance Comparisons | 896 | 10.9% | ↑ +6% |
| Claims & Coverage FAQ | 654 | 7.9% | ↑ +4% |
| Total | 8,247 | 100% | ↑ +12.3% |
Performance: Your organic traffic is growing at a healthy 12.3% month-over-month. Auto Insurance Guides drive the largest share (34.5%), followed by Homeowners Insurance (23.4%). This aligns well with your primary business focus.
Estimated Value: If you were to pay for this traffic via Google Ads, it would cost approximately $24,741/month at typical insurance industry CPC rates ($3.00/click average). This demonstrates the ROI of your SEO investment.
| Keyword | Position | Search Volume | Est. Traffic |
|---|---|---|---|
| Instant Insurance Incentive 2025 | 1 | 18,400 | 3,847 |
| How to Lower Insurance Premiums | 1 | 12,600 | 2,156 |
| Auto Insurance Coverage Types | 2 | 8,900 | 1,247 |
| Homeowners Insurance Deductible | 2 | 7,600 | 1,068 |
| Best Life Insurance Companies 2026 | 5 | 16,800 | 987 |
| Insurance Deductible Explained | 3 | 8,200 | 847 |
| Auto Insurance Near Me | 4 | 18,400 | 742 |
| Umbrella Insurance Coverage | 6 | 6,500 | 612 |
| Renters Insurance Comparison | 7 | 5,200 | 481 |
| Commercial Insurance Quote | 2 | 7,300 | 756 |
| Full Coverage Auto Insurance | 41 | 27,100 | 342 |
| Insurance Claims Process | 8 | 4,100 | 358 |
| Liability Insurance for Business | 9 | 3,800 | 312 |
| Term Life Insurance vs Whole Life | 3 | 9,200 | 687 |
| Workers Compensation Insurance | 12 | 5,100 | 289 |
| How Much Life Insurance Do I Need | 4 | 8,600 | 623 |
| Homeowners Insurance Replacement Cost | 5 | 6,800 | 487 |
| Pet Insurance Coverage Options | 14 | 4,200 | 198 |
| Flood Insurance Requirements | 6 | 5,900 | 478 |
| Top 20 Keywords Total | — | — | 18,571 |
Top Performer: "Instant Insurance Incentive 2025" is your star keyword, ranking #1 with 18,400 monthly searches and driving 3,847 estimated visits. This is 47% of your total organic traffic—diversify by promoting secondary keywords.
Low-Hanging Fruit: "Full Coverage Auto Insurance" has massive search volume (27,100/month) but ranks only #41. Moving this keyword into the top 10 would add ~2,000+ monthly visits. Optimize the page title, meta description, and add internal links from related authority pages like "Auto Insurance Coverage Types".
Strength: You have excellent position distribution with 27.8% of keywords in position #1 and 72.2% in the top 10. This is a very healthy distribution and indicates strong domain authority in your niche. Only 3.6% of your keywords are beyond position 50, meaning you have few "dead weight" rankings.
Opportunity: Move 41 keywords from positions 11–20 into the top 10 by (1) optimizing title tags and meta descriptions for CTR, (2) improving internal linking to these pages, (3) creating content clusters around related high-volume keywords, and (4) updating older content with fresh data and additional depth. Even moving just 10 keywords up by 5 positions would significantly increase organic traffic.